Our aim is simple - we want our customers to feel confident and beautiful in their clothes. Our hope is to inspire them to let their personality shine through their sense of style. To truly "Let You Shine Through".

The Wardrobe Group all started in Wicklow town over 25 years ago with affordable fashion at the forefront. Heels in Ashford was opened as a sister store for footwear but eventually as the business evolved we started offering the same mix of clothing, shoes & accessories to both stores. 

In 2020 the business has been evolving again, when our shops closed in March we started operating our website too and are now in the process of building a fabulous new site, due to launch in 2021. We also saw it fitting to have both stores operate under the name ‘Wardrobe Boutique’, now that they carry the same products. We are moving away from the pink, which was a huge decision but it’s the right one for us. Our business has grown so much in the last few years that we felt a more modern and contemporary look would better represent us. We worked with a fabulous graphic designer, Amy, who really “got” us. Amy developed our new logo of a butterfly from the letter W of Wardrobe and we love everything about it.

Each of our stores carry a wide range of clothing from brands like Street One, Cecil, Fransa, Vero Moda and beloved Irish brand Naya. Our shoes are from high quality European brands like Rieker, Remonte, Gabor, Jose Saenz & Wonders to name a few. 

Aine & Team